Optical Critical Dimension
In this film marketing guide What do you do if you have little or no budget to promote the film? Some case studies I'll be using: The Blair Witch Project; Desperado (Robert Rodriguez -Sin City/Spy Kids) which are worth mentioning, and I'll discuss how you can use casting as a PR opportunity. I hope some of these tips will help, both up and coming, established filmmakers Optical Critical Dimension , as well as those at film schools. Remember one golden rule, don't be afraid to be pushy and persistent on the self-promotion front!
Rule 1 - You can't PR if the story isn't worth telling
Before we begin I would like to reiterate the above rule because I can't stress it enough. You will never be able to PR something if it does say something worth saying.
PR- The Short Film
I am going to deal with a short film Optical Critical Dimension first, and I am going to assume that you have a day job, but film making is your passion. You have assembled a crew and have a script you are happy with, and actors to play the roles. Word of mouth is one of the most effective tools in this whole scenario, so if you are able to invite any of your local press to the set to watch some of the filming, do try. They will generally pop along if there is a local angle for them.
If it is appropriate, and you need 'extras' it might be an idea to approach the local Scout/Girl Guide troupe, or a local Youth Club. Or, if you require older people, don't be afraid to try and recruit your 'crowd' from a Darby and Joan Club/parents' friends, or even your local pub. Something this simple could provide a local angle for your friendly local journalist - and you could even give them a walk on role if it can be written in and make them part of the story.
Quick Tip: Use Casting of your talent as part of the story. Hire (or borrow) a small theatrical venue for a few hours. Invite the journalist along to see some of the talent auditioning. Get some friends around so that the audition queue seems longer than it is, and take some stills of the busy audition room - allow them to interview some of those auditioning who are likely to be on your short-list. Publicize (through an ad in the local paper/ facebook/ twitter/onefatcigar) the audition to get more people along. Immediately your low budget film has budding actors clamoring to be in it, and the journalist has another angle to their story.
Rule 2 - Get local news coverage
I've got news for you - writers and editors of national papers read the local press, and most of these papers have online versions, so this would be a very good place to start. You obviously don't have the money to pay your 'extras' but as long as you promise them endless supplies of hot tea/coffee and sustenance, they will be thrilled and willing to participate. After all, it's something to tell friends and family - again spreading word of mouth.
tag : Optical Critical Dimension
In this film marketing guide What do you do if you have little or no budget to promote the film? Some case studies I'll be using: The Blair Witch Project; Desperado (Robert Rodriguez -Sin City/Spy Kids) which are worth mentioning, and I'll discuss how you can use casting as a PR opportunity. I hope some of these tips will help, both up and coming, established filmmakers Optical Critical Dimension , as well as those at film schools. Remember one golden rule, don't be afraid to be pushy and persistent on the self-promotion front!
Rule 1 - You can't PR if the story isn't worth telling
Before we begin I would like to reiterate the above rule because I can't stress it enough. You will never be able to PR something if it does say something worth saying.
PR- The Short Film
I am going to deal with a short film Optical Critical Dimension first, and I am going to assume that you have a day job, but film making is your passion. You have assembled a crew and have a script you are happy with, and actors to play the roles. Word of mouth is one of the most effective tools in this whole scenario, so if you are able to invite any of your local press to the set to watch some of the filming, do try. They will generally pop along if there is a local angle for them.
If it is appropriate, and you need 'extras' it might be an idea to approach the local Scout/Girl Guide troupe, or a local Youth Club. Or, if you require older people, don't be afraid to try and recruit your 'crowd' from a Darby and Joan Club/parents' friends, or even your local pub. Something this simple could provide a local angle for your friendly local journalist - and you could even give them a walk on role if it can be written in and make them part of the story.
Quick Tip: Use Casting of your talent as part of the story. Hire (or borrow) a small theatrical venue for a few hours. Invite the journalist along to see some of the talent auditioning. Get some friends around so that the audition queue seems longer than it is, and take some stills of the busy audition room - allow them to interview some of those auditioning who are likely to be on your short-list. Publicize (through an ad in the local paper/ facebook/ twitter/onefatcigar) the audition to get more people along. Immediately your low budget film has budding actors clamoring to be in it, and the journalist has another angle to their story.
Rule 2 - Get local news coverage
I've got news for you - writers and editors of national papers read the local press, and most of these papers have online versions, so this would be a very good place to start. You obviously don't have the money to pay your 'extras' but as long as you promise them endless supplies of hot tea/coffee and sustenance, they will be thrilled and willing to participate. After all, it's something to tell friends and family - again spreading word of mouth.
tag : Optical Critical Dimension
